DISCOVER YOUR AIR
Jay Giraldo, Kim Blasnik
Jay Giraldo, ILOVEDUST
As most retail and physical spaces were closed to the public during the summer of 2020, the design team at BBDO NY was tasked with creating a virtual store to celebrate the most popular Nike sneakers in the AIRMAX category, using Google Slides as a host for the experience given its increased popularity with the Gen-Z demographic. The result was an interactive experience that evolved in real time right in front of participants' eyes, from visual styles to content which included live streams featuring influencers from the sneaker world, art competitions, trivia and more.
Awards: Gold Andy for Design, D&AD Wood Pencil, WARC Gold, Silver and two Bronze Clios.
Press: Muse by Clio