LEBRON 17

ROLE
Designer
NIKE TEAM
Kimou Meyer, Luis Liwag, Darien Birks, Jason Stefko
CUSTOM TYPEFACE
Fisk Projects
3D
Korb.tv
YEAR
2020

During my time as an in-house designer at NIKE, I worked with the brand design team on the launch campaign for LeBron James' strongest shoe to date, inspired by his extremely rigorous work ethic. The result was a hyper-engineered design system that translated to multiple mediums from digital design, to retail, motion and experiential. To support the campaign, I directed a short 3D film that showcases the newest technolgy in shoe-making with an elevated sci-fi twist.