UNDERSTOOD

AGENCY
Wolff Olins
CREATIVE DIRECTION
Chris Kline
DESIGN
Jay Giraldo
MOTION
Draeger Gillespie
YEAR
2019

Understood, a non-profit social impact organization is working to build a more holistic support system for people with learning and thinking differences, from childhood to adulthood. The visual and verbal identity are designed to bring people in and destigmatize the differences they face. All the design elements were thoughtfully shaped to be accessible for all. The new purpose and refreshed brand help Understood to better support their four key audiences: Families, Educators, Young Adults, and the Workplace.